Presenting accurate and up-to-date information in your online business profiles is critical in today’s highly competitive online marketing and search engine indexing landscape.
Customers, and potential customers, are more frequently turning to the web and social channels for news and information about products and services they’re seeking almost 24/7 from numerous devices including smartphones and tablets.
Making sure your profile accurately reflects your business may seem to be a never-ending task, but following these simple steps will make this chore a breeze.
1. Search on your business
Your search results will fall into two main categories.
1) Your company website and social network profiles
2) Review sites such as Yelp and online listings such as YP.com (Yellow Pages).
Knowing how and where your business appears allows you to take more control of how potential customers perceive you.
2. Update your listings
Most online publishers such as Yahoo make it easy for you to update your contact information, add photos, and in some cases, share information about specials and promotions.
You should actively review and update these listings especially if your business offers seasonal or promotional specials and offers.
3. Get your face on Facebook
Facebook has over one billion active users – many using the site to search for businesses and services.
Make sure your company Facbook profile is complete and accurate.
The more often you post to your page, the more frequently your business will show up in search and nearby places results.
Contact Strategictek for assistance creating and managing your business profile and search engine indexing.